The growth systems partner for CPG brands that want to scale profitably.

We don’t do fluff. We build revenue engines that generate sales.

Cash Flow Focused Growth

CPG brands are flooded with noise and vanity metrics. We cut through the clutter and focus on the only three numbers that matter: customer count, purchase frequency, and average order value.

Those are the numbers that turn “growth” into real cash flow.

CPG Founder Led

I know firsthand how hard it is to build a CPG brand. I founded and exited the first mood-boosting non-alc beer brand in the US and have now worked with dozens of other CPG brands on their path to growth.

Through it all, I’ve learned the brands that win are the ones that scale profitably, stay lean, and focus only on what drives sales.

Services to generate more revenue for your CPG brand

  • Guidance to avoid costly mistakes and keep every move pointed toward profitable growth.

  • Turn more visitors into buyers with optimized pages, checkout flows, and upsells.

  • Campaigns that acquire new customers and keep past buyers coming back.

  • Launch, optimize, and scale TikTok Shop into a reliable revenue channel.

  • Build and grow your Amazon presence so it becomes a consistent sales driver.

  • Automated flows and campaigns that turn first-time buyers into repeat customers.

  • Win wholesale accounts and keep retailers reordering through optimized storefronts and outreach.

  • Position your brand to be recommended in real buying moments by AI-driven search tools.

Testimonials

  • "Troy has provided invaluable insights as I navigate the launch of my ecommerce brand. He has deep operational expertise to draw from and takes the time to truly understand the unique challenges I’m facing. I appreciate his pragmatic approach and ability to distill complex problems into a clear tactical roadmap."

    -Leland Fidler

    Founder @ Snappy Puzzles

  • “Troy is an awesome resource for any CPG founders trying to figure out what to do and how to do it well. If you're trying to find someone to provide day one value and clarity for your CPG.”

    - Darshan Raju
    Founder @ Super Fluid

  • "Troy has the best advice and guidance for anyone new the the CPG industry. He is easy to work with and always brings a strategic brain, and "calm-in-the-chaos" energy. Highly recommend to any founder needing real-world ops insight into the beverage space."

    -Parker Papaccio

    Founder @ SIPPL

  • "Troy was awesome to work with and made a huge impact on Seated's business. If you are looking for someone to come in and add value, Troy is your guy. I would absolutely love to work with him again in the future."

    -Brice Gumpel

    CEO & Co-Founder @ Seated

  • "I had such a fantastic experience working with Troy. He is a professional with great experience and profound knowledge. His ability to work around complex issues was incredible. Very reliable and forward-thinking, glad I was able to work with such a talented and inspiring person."

    -Ronel Vargas

    Senior Manager @ Hire Horatio CX

  • "I highly recommend Troy. He is smart, "entrepreneurial", and commits to outcomes no matter the effort required. Troy has a tremendous amount of operational and project management experience, building and executing SOPs, and managing client relationships."

    -Brant Cooper

    CEO @ Moves The Needle