161%

AOV increase

66%

Order volume increase

54%

The brand

The Doggie’s Deli is a premium dog treat brand known for small-batch recipes made with real, high-quality ingredients that pet parents can trust. Their products are designed to feel like an extension of the kitchen, not the pet aisle. Every treat reflects a commitment to better nutrition, thoughtful sourcing, and the idea that dogs deserve food made with the same care people expect for themselves.

The brand already had strong foundations: a clear mission, standout products, and a loyal community of customers who genuinely love what they sell. The opportunity was to bring that same level of quality into the online customer journey, aligning the website with the brand’s premium positioning and building a system designed to turn traffic into repeat customers and long-term revenue.

The opportunity

When The Doggie’s Deli partnered with Road To Rev, the goal wasn’t just a cosmetic redesign. The brand already had trusted products and a loyal customer base. What was missing was a digital experience that made it easy for new customers to understand the value and want to buy. The site needed a clearer structure, more precise messaging, and effective conversion systems.

We focused on improving flow, optimizing product pages, and adding tools that would naturally increase order value and repeat purchases. That included apps, better upsell opportunities, and automated email systems designed to keep working long after someone leaves the site.

The goal was to simplify, clarify, and guide customers from curiosity to checkout without friction. The online experience now feels as thoughtful and high-quality as the treats themselves.

Our approach

Instead of making isolated updates, we treated The Doggie’s Deli like a complete growth system. Every change needed to work together, from the homepage experience to what happens after someone checks out. That meant improving the customer journey from start to finish: refining UX, strengthening product pages, adding strategic upsells and subscriptions, building trust through social proof, and creating email flows that keep selling in the background. We also looked at shipping strategy and incentives, so larger orders felt like the obvious choice.

Website optimization & UX improvements

We started with a full audit of the homepage, product pages, and the Our Story page to understand where customers were hesitating or dropping off. The homepage was simplified so visitors understand the brand’s value within seconds. Product pages were restructured to highlight benefits earlier and make buying decisions easier. We removed unnecessary copy that was slowing people down, updated CTAs to feel more direct, and standardized layout and formatting so the site felt cohesive and intentional. Mobile experience was also tightened to make sure the flow felt just as strong on smaller screens.

Conversion infrastructure & app integrations

After improving the foundation, we layered in systems designed to increase order value. We added AfterSell for post-purchase upsells, installed Easify Box Bundler to encourage bundled purchases, and implemented Kaching Subscription and bundle & save apps to create recurring revenue opportunities and larger carts.

Reviews & social proof

We also optimized the Judge.me post-purchase request flow so customer feedback becomes a consistent source of trust and conversion support across the site.

Email & retention strategy

Email was structured to work quietly in the background. We optimized the pop-up experience, created a welcome flow that introduces the brand and products, improved review request emails, and launched a promotional discount campaign through Tomorrow’s Best Brands to drive immediate sales.

Shipping & purchase incentives

Shipping strategy was adjusted to support larger orders without hurting the customer experience. We aligned shipping incentives with bundles and subscriptions, making higher cart values feel like the natural choice rather than a forced upsell.

Brand voice & messaging refinement

Beyond the technical work, we focused heavily on clarity and voice.

Across primary pages, we removed filler language, strengthened storytelling, and unified tone so the brand feels consistent from first click to checkout. Messaging now reflects the warmth and care behind the products while keeping the path to purchase clear and easy.

The results

The Doggie’s Deli now has a digital storefront that matches the quality and care behind the brand. The site feels clearer, easier to navigate, and more intentional, making it simpler for pet parents to move from discovery to purchase. Behind the scenes, new systems now work together to increase order value and support repeat purchases without adding friction.

Final takeaway

The Doggie’s Deli already had something most brands spend years trying to build: great products and genuine trust from customers. The missing piece was a digital system that made it easier for new visitors to understand the value and convert with confidence. By aligning user experience, conversion strategy, automation, and messaging, Road To Rev helped turn the website into a growth engine instead of just a storefront.

Ready to grow? Let’s talk.