Toka Olive Oil: From great product to real cash flow
Key metric improvements from working with us
Sales revenue increase
997%
Conversion rate increase
138%
Order volume increase
778%
The business
Toka Olive Oil is a premium single-origin brand with a strong product, a clear market, and early customer traction. The opportunity was to build a connected revenue system around what they had already created. A repeatable process for moving the three numbers that actually matter: customer count, purchase frequency, and average order value.
The foundation was there. We built the infrastructure to scale it.
The opportunity
When we assessed Toka's business, the opportunity was clear. There was room to build a system that moved potential customers from awareness to purchase more effectively. The homepage had space to communicate value more quickly. New pages could build trust with first-time buyers. An automated sequence could turn new leads into sales without manual effort. And a post-purchase flow could drive reviews and repeat business consistently.
Each of those improvements represented meaningful revenue waiting to be unlocked. Together, they added up to a business that could grow on systems rather than effort alone.
Our approach
We built Toka a complete revenue infrastructure. A connected set of assets and automations designed to increase customer count, drive repeat purchases, and raise average order value over time.
Homepage overhaul
We rebuilt the homepage around one goal: getting a first-time visitor to understand the value and take action within seconds. New copy leads with what makes Toka worth buying, uses the origin story as a quality signal, and removes every friction point between landing and purchasing.
Trust infrastructure
We added an FAQ page and an About Us page built to convert, not just inform. These pages answer objections, build credibility, and give hesitant buyers a clear reason to move forward.
Automated lead-to-customer pipeline
We built a four-part automated email sequence that takes a new subscriber from curiosity to purchase without manual follow-up. The sequence delivers a discount offer, the brand story, social proof, product education, and a final urgency trigger. Once deployed, it runs on its own.
Engagement campaign
We created a mystery discount campaign to re-engage existing contacts and drive a measurable spike in conversions. The kind of repeatable campaign that consistently moves purchase frequency numbers.
Review and repeat purchase system
We redesigned the post-purchase flow to collect reviews consistently and bring customers back. The system builds social proof passively and compounds over time without extra effort.
Final takeaway
Toka had a strong product, a real market, and a clear vision. The missing piece was a connected revenue system to match the quality of what they had already built. Once that infrastructure was in place, the results followed.
If your business has a solid foundation and you are ready to build the revenue system to match, that is exactly what we do. And we guarantee the results.