Toka Olive Oil: Leveraging Health and Heritage for High Performance

The Brand

Toka Olive Oil is a premium extra virgin olive oil born from the untouched groves of Southern Albania. The brand celebrates heritage and craft with single-origin olives that are hand-harvested and cold pressed for flavor, freshness, and wellness.

Toka already had an exceptional product and a strong visual identity. The challenge was that the digital experience was not fully reflecting its premium position or turning value propositions into sales.

The Challenge

Toka’s digital presence wasn’t performing at the level of a premium brand. The company needed a stronger narrative, a more intuitive website experience, and email campaigns designed not just to look good but to convert.

The homepage didn’t clearly communicate Toka’s story or the value of its single-origin olive oil, leaving visitors without a reason to buy. The absence of FAQ and About Us pages meant lost opportunities to build trust, answer key questions, and educate potential customers. There was no automated welcome flow, and the post-purchase review emails lacked branding and optimization to encourage repeat sales.

In addition, the tone across site copy and email communication was inconsistent, weakening brand cohesion. Toka had an exceptional product, it simply needed a clear, conversion-focused system to transform its quality into measurable revenue.

The Road To Rev Approach

Our priority was to build a system designed to generate more sales for Toka. Using an RGO approach, we tied together the homepage updates, the new brand pages, the Shopify Flow drip, and the review request sequence. The result is a clear, connected customer journey that moves people from first visit to first purchase.

Website Optimization

Homepage Refresh

We rebuilt the homepage to make Toka’s value clear in seconds. The new layout and copy show what makes the brand different, including heritage, quality, and wellness.

The copy is simple and premium so visitors understand the value right away. New sections highlight Toka’s single origin story, the sensory appeal, and the everyday benefits. This creates a smoother path from first impression to purchase.

FAQ and About Pages

We added two new pages that build trust and support conversion.

  • The FAQ page reduces hesitation with clear answers.

  • The About Us page tells the full Toka story, from the groves of Southern Albania to the customer’s table. This helps the brand feel both authentic and elevated.

Conversion Systems

Shopify Email Flow

We built a complete four-part drip campaign inside Shopify Flow to welcome new subscribers and move them toward purchase.

  • A welcome message with a $6 discount offer.

  • Toka’s brand story and origin.

  • Product education and social proof.

  • A final reminder to use the discount before it expires.

Each email was written in Toka’s refined voice so every message feels personal and on brand. The flow guides subscribers from curiosity to conversion while building familiarity with the product.

Marketing Campaign: Mystery Discount Email

We created a one-time campaign designed to create intrigue and drive engagement. Customers entered a mystery code at checkout to reveal a hidden discount. This approach made the buying experience fun and memorable, while also increasing open rates and conversions.

Review Request Flow

We redesigned Toka’s review request emails with visuals and copy that reflect the brand’s tone and quality. The new flow feels friendly and intentional, thus encouraging more engagement. It now collects feedback more consistently and strengthens trust with every customer touchpoint.

Results

After the updates, Toka’s customer experience became clear, consistent, and focused on revenue. The homepage now explains the value right away. The new pages add trust and help visitors connect with the story. The email flows keep educating and selling in the background. The review system brings in real customer proof without extra work.

Together, these pieces now function as one system that sells with clarity and ease.

Key Wins at a Glance

Website

  • We restructured the homepage to lead with Toka’s single-origin story, health benefits, and flavor differentiation so visitors immediately understood the product’s value.

    The copy was rewritten to emphasize how purity and craftsmanship translate into real-world wellness benefits, not just taste.

    We also improved the layout and calls to action to reduce friction and guide users toward purchase with fewer clicks.

  • Stronger first-impression clarity increased add-to-cart rates and session duration.

    Conversion improved as visitors were able to connect emotional appeal with practical value, resulting in higher revenue per visit and more qualified traffic from organic search.

Email & Reviews

  • We built a four-part email sequence designed to nurture curiosity and move new subscribers from awareness to checkout through education and storytelling.

    Each message was designed to increase perceived value per bottle while reinforcing scarcity and authenticity.

    We also rebuilt Toka’s review request automation to feel more personal and on-brand, improving the customer’s post-purchase experience.

  • The new flows increased first-purchase conversions and repeat orders, raising total email-driven revenue.

    Review volume grew significantly, strengthening social proof and lifting conversion rates across both email and site traffic.

Brand Voice

  • We defined a cohesive brand voice rooted in sensory experience, purity, and vitality to create consistency across every touchpoint.

    This voice was applied to website copy, emails, and marketing campaigns to reinforce a premium identity that supports higher price positioning.

    The refined tone helped customers feel emotionally connected to the brand while perceiving Toka as both luxurious and trustworthy.

  • The unified messaging elevated brand perception, directly contributing to higher conversion rates and improved average order value.

    Customers now understand the “why” behind the brand, which supports long-term loyalty and repeat purchase growth.

Final Takeaway

Toka already had a strong product and a solid visual identity. What it needed was a way to turn that into revenue. By aligning brand story, structure, and strategy, Road to Rev turned Toka’s online presence into a powerful revenue driver.

Ready to grow? Let’s talk.