Benevolent Bakery: Turning Purpose Into Profit

The Brand

Benevolent Bakery makes small-batch hemp and THC baking mixes that taste good, feel good, and do good. Each mix brings a sense of comfort and nostalgia to the cannabis experience, while helping fund local nonprofits that fight homelessness and support their communities.

When Benevolent Bakery partnered with Road To Rev, they wanted more than a refresh. The goal was to create a website that could convert and demonstrate quality, purpose, and personality

The Challenge

Benevolent Bakery had a strong foundation. Their products were craveable and creative, and their mission had heart. But their website didn’t tell the whole story.

The design felt disconnected from the brand’s warmth, and the copy didn’t capture the voice of a small, purpose-driven bakery that cared about people as much as product. Pages like “Our Story” and “Nonprofit Partners” needed emotional depth. Product pages needed clarity and better flow.

They wanted more than a facelift. They needed a digital space that could grow with them, build trust, and turn visitors into customers who come back again and again.

The Road To Rev Approach

We gave the website a full refresh through the Road To Rev Growth Engine system. Every update was designed to make the site more human, more functional, and more profitable.

Website Optimization

We started with a complete quality check. Every page was reviewed for spelling, formatting, and structure. We improved spacing, mobile layouts, and image performance to make browsing easy and enjoyable.

Brand Voice and Storytelling

We helped Benevolent Bakery find its digital voice. The copy was rewritten to sound warm, confident, and relatable. We made the “Our Story” page more personal by telling founder Wesley’s history and source of inspiration. The “Nonprofit Partners” page now clearly explains how each organization makes a difference, connecting purchases to real-world impact.

Product Pages

Each product page was restructured for clarity and conversion. We rewrote descriptions to highlight taste, texture, and quality. Dosing information was simplified so customers could shop with confidence. Every product has its own FAQ, making the experience clear and trustworthy.

Conversion Systems

To increase sales and repeat purchases, we added key growth tools:

  • AfterSell upsells that recommend add-ons, like pairing Hot Cocoa Mix with a Brownie Mix order.

  • Klaviyo email setup with a branded pop-up, a four-part welcome flow, and a promotional campaign to drive immediate conversions.

  • Yotpo reviews to build trust and help customers share their experiences.

These systems now work together to grow sales automatically and strengthen customer relationships.

Recipe Blog Refresh

We refreshed the recipe section to make it simple, helpful, and on-brand. Each post now flows naturally, with clear steps and links to the featured mixes. It’s easier for customers to follow along, try something new, and keep exploring the site.

COA and Transparency Page

We also reworked Benevolent Bakery’s “Lab Tests (COA)” page. Instead of reading like a compliance document, it now explains testing in plain language. Visitors can see what’s tested, why it matters, and how the company ensures quality in every batch.

The Results

The result is a website that finally feels like Benevolent Bakery. It’s authentic, inviting, and built to perform.

The site now connects story, design, and sales into one cohesive experience. Visitors can feel the brand’s warmth and purpose the moment they land on the homepage, and every path leads naturally toward a purchase.

The new systems for reviews, emails, and upsells will create long-term growth that continues after checkout.

Key Wins at a Glance

Website

  • We rebuilt Benevolent Bakery’s website to feel modern, cohesive, and built for growth.

    Product pages were rewritten for clarity and persuasion, and the homepage was restructured to highlight the brand’s flavor, quality, and purpose.

    We refreshed visuals across the entire site, adding new graphics, lifestyle imagery, and product sections that make browsing easier and more engaging.

    Every detail was optimized for flow, mobile experience, and accessibility.

  • The updated site converts at a higher rate and clearly communicates the brand’s value.

    Improved visuals and structure have boosted engagement and reduced drop-offs.

    Visitors now move through the site with ease, leading to stronger conversions, higher order values, and measurable revenue growth.

Email & Reviews

  • We built a retention and review system using Klaviyo, AfterSell, and Yotpo.

    Klaviyo now runs a four-part automated welcome flow that introduces new customers, shares promo codes, and nurtures repeat sales.

    AfterSell creates one-click product pairings that increase order size at checkout.

    Attitionally, Yotpo captures post-purchase reviews and displays them across the site to strengthen credibility and social proof.

  • These systems now work together to generate consistent revenue.

    Automated emails drive repeat sales, upsells increase average order value, and reviews build trust that leads to higher conversions.

    Together, they turned Benevolent Bakery’s post-purchase experience into a reliable revenue engine.

Brand Voice

  • We helped Benevolent Bakery find its voice again.

    The “Our Story” and “Nonprofit Partners” pages now show heart and purpose, while product copy brings the flavor and fun.

    We also simplified the COA page and refined formatting across the site so the brand feels consistent, credible, and easy to love.

  • The refreshed brand voice now builds trust and drives conversion.

    Customers connect more deeply with the story and understand what makes each product special.

    This alignment between purpose and presentation has improved engagement, increased loyalty, and created a stronger emotional foundation for long-term growth

Final Takeaway

Good products deserve great platforms. Benevolent Bakery now has a site that feels human, performs profitably, and helps their mission reach more people.

At Road To Rev, we deliver the highest level of excellence to every client.

Ready to grow? Let’s talk.