How to Increase Average Order Value on Shopify
Most Shopify founders obsess over how to get more customers. But if you’re not making enough from the ones you already have, you’re leaving cash on the table.
That’s where Average Order Value (AOV) comes in. Increasing AOV is one of the fastest ways to grow revenue without spending more on ads. It does more than pad your margins. It gives you more room to reinvest into growth.
Why Average Order Value Matters
When you’re bootstrapping a CPG brand, every dollar counts. Paid ads are expensive, customer acquisition costs keep rising, and margins are tight. By increasing AOV, you stretch every customer dollar further.
Here’s the math: if your current AOV is $25 and you lift it to $40, that’s a 60% revenue jump without acquiring a single new customer.
Proven Ways to Boost AOV
1. Bundles That Make Sense
Create logical bundles that give customers a reason to buy more. Example: instead of one jar of sauce, offer a 3-pack with a slight discount. The key is positioning it as added value, not a fire sale.
2. Upsells at Checkout
Do not waste the checkout screen. Offer a complementary product right before purchase. If they are buying energy gels, suggest a performance shaker or sample pack.
3. Free Shipping Thresholds
Set free shipping at just above your current AOV. If your average order is $25, set free shipping at $35. Customers will often add one more product to unlock the deal.
4. Loyalty and Rewards
Give points or perks for larger orders. The psychology is simple: customers want to maximize rewards, and they will add to cart to hit a milestone.
5. Email and Post-Purchase Flows
The sale does not end at checkout. Post-purchase emails offering a one-click add-on or reorder deal can drive up repeat order value almost instantly.
Why This Works for Early-Stage Brands
You do not need an investor or a giant ad budget to do this. These are systems you can build once and let run in the background. They increase cash flow now and make scaling possible later.
When you own your AOV strategy, you own your ability to reinvest in growth without relying on agencies or outside funding.
Final Word
If you want to scale a Shopify brand, do not just chase new customers. Increase the value of every order. Bundles, upsells, shipping thresholds, loyalty — these are not “nice-to-haves,” they are growth levers.
At Road To Rev, we build these systems for founders so their brands become cash machines, not cash burners.
