Curbex USA: From zero customers to a working pipeline in 30 days
Key metrics from working with us for 30 days
Verified leads
24
Meta CAC
$34
Google CAC
$255
The business
Curbex USA is a sign rental company that launched in a major metro market. They provide fully managed roadside signage for businesses that want to get noticed in high-traffic areas, handling everything from permits to installation to message changes.
Their signs work across a wide range of use cases, from local grand openings to product launches and regional promotions. CPG brands running in-market activations, sampling campaigns, or retail launch pushes use Curbex signs to drive local awareness around key retail locations.
The opportunity
Curbex had a viable product and a clear offer, but they were launching cold. No customer base, no word of mouth, no one in the market who knew they existed yet.
For a business that needed to reach local operators and CPG brand marketers planning regional activations at the same time, that wasn't going to scale on its own. We needed to build the whole front end of their revenue engine, including the Google and Meta ads that introduce Curbex to the market, the creative that speaks to different buyer types, and the intake that turns inquiries into a pipeline.
Our approach
Curbex was a new company, so the systems had to be built from scratch. Ads, creative, targeting, and the intake form all had to work together, since any weak link in the funnel could impact the ROI.
Intake form
The lead capture and tracking on the landing page funnels every submission into a single pipeline. The form works the same whether the person filling it out is a local business owner or a CPG brand manager planning a retail launch activation.
Paid media on Meta and Google
We ran two channels in parallel. Meta handled discovery, putting Curbex in front of local business owners and marketing decision-makers who weren't actively searching yet. Google brought in search-intent leads, which matters for CPG brand teams evaluating signage vendors for product launches or retail expansions.
Creative
We built a creative library that reflects what Curbex does. Local grand openings, event signage, and brand awareness are all represented. The visuals show signs in real roadside context, including active placements for a national coffee chain and a brand launch.
Targeting and optimization
We segmented audiences by geography, age, and intent signals, then used the first couple weeks of data to shift spend toward what was working. Meta carried most of the lead volume at $33.67 per lead, concentrated in the 35 to 54 age range. Google brought in search-intent leads which matters for the brand-side buyers who take longer to convert.
Final takeaway
Launching a new business in a new market usually means months before pipeline starts moving. Curbex skipped that phase. By month one, they had a paid acquisition system running across Meta and Google, an intake form filtering the right leads into their pipeline, and creative that speaks to both local operators and the CPG brand teams running regional product launches.