Curbex USA: From zero customers to a working pipeline in 30 days
Key metrics from working with us within the first 30 days
24
Qualified leads
Meta CAC
$34
Google CAC
$255
The business
Curbex USA is a sign rental company that launched in Dallas-Fort Worth. They provide fully managed roadside signage for businesses that want to get noticed in high-traffic areas, handling everything from permits to installation to message changes.
Their signs work across a wide range of use cases, from local grand openings and hiring campaigns to product launches and regional promotions for consumer brands putting their products in front of Dallas-Fort Worth shoppers. The challenge was that they were entering the market from zero, with no existing customer base, no referral flywheel, and no awareness in DFW.
The opportunity
Curbex USA had a viable product and a clear offer, but they were launching cold in DFW. No customer base, no word of mouth, no one in the market who knew they existed yet.
For a business that needed to reach local operators and brand marketers at the same time, that wasn't going to scale. We needed to build the whole front end of their revenue engine, including the Google and Meta ads that introduce Curbex USA to DFW, the creative that speaks to different buyer types, and the intake that turns inquiries into a pipeline.
Our approach
Curbex USA was a new company, so the systems had to be built from scratch. Ads, creative, targeting, and the intake form all had to work together, since any weak link in the funnel could impact the ROI.
Intake form
We built the lead capture and tracking on curbexusa.com. The form works the same whether the person filling it out is a local business owner or a brand marketer planning a regional push.
Paid media on Meta and Google
We ran two channels in parallel. Meta handled discovery, putting Curbex USA in front of DFW business owners and marketing decision-makers who weren't actively searching yet. Google handled intent, catching the people already looking for sign rental providers. Running both meant Curbex USA showed up at both ends of the buying process instead of just one.
Creative
We built a creative library that reflects what Curbex USA does. Local grand openings, event signage, and brand awareness are all represented. The visuals show signs in real roadside context, including active placements for a national coffee chain and a brand launch.
Targeting and optimization
We segmented audiences by geography, age, and intent signals, then used the first couple weeks of data to shift spend toward what was working. Meta carried most of the lead volume at $33.67 per lead, concentrated in the 35 to 54 age range. Google brought in search-intent leads which matters for the brand-side buyers who take longer to convert.
Final takeaway
Launching a new business in a new market usually means months of guessing at what works. Curbex USA skipped that phase. By month one, they had a paid acquisition system running across Meta and Google, an intake form filtering the right leads into their pipeline, and creative that speaks to both local operators and the brand marketers running regional campaigns in DFW.