We help founders generate profitable growth for emerging consumer product brands on Shopify.

No rented results or locking you into long-term commitments.

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Start scaling profitably

Cash Flow Focused Growth

Consumer product brands are flooded with noise and vanity metrics. We cut through the clutter and focus on the only three numbers that matter: customer count, purchase frequency, and average order value.

Those are the numbers that turn “growth” into real cash flow.

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Troy, Founder @ Road To Rev

CPG Founder Led

I know firsthand how hard it is to build a consumer product brand. I founded and exited the first mood-boosting non-alc beer brand in the US and have now worked with dozens of other product brands on their path to growth.

Through it all, I’ve learned the brands that win are the ones that focus on providing an amazing customer experience and understand the specific levers that generate revenue.

Get in touch

We guarantee we’ll generate more revenue for your consumer product brand.

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Trusted by Founders

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Testimonials

  • "Troy has provided invaluable insights as I navigate the launch of my ecommerce brand. He has deep operational expertise to draw from and takes the time to truly understand the unique challenges I’m facing. I appreciate his pragmatic approach and ability to distill complex problems into a clear tactical roadmap."

    -Leland Fidler

    Founder @ Snappy Puzzles

  • “Troy is an awesome resource for any CPG founders trying to figure out what to do and how to do it well. If you're trying to find someone to provide day one value and clarity for your CPG, give him a connect.”

    - Darshan Raju
    Founder @ Super Fluid

  • "Troy has the best advice and guidance for anyone new to the CPG industry. He is easy to work with and always brings a strategic brain, and "calm-in-the-chaos" energy. Highly recommend to any founder needing real-world ops insight into the beverage space."

    -Parker Papaccio

    Founder @ SIPPL Mixology

  • "Troy was awesome to work with and made a huge impact on Seated's business. If you are looking for someone to come in and add value, Troy is your guy. I would absolutely love to work with him again in the future."

    -Brice Gumpel

    CEO & Co-Founder @ Seated

  • "I had such a fantastic experience working with Troy. He is a professional with great experience and profound knowledge. His ability to work around complex issues was incredible. Very reliable and forward-thinking, glad I was able to work with such a talented and inspiring person."

    -Ronel Vargas

    Senior Manager @ Hire Horatio CX

  • "I highly recommend Troy. He is smart, "entrepreneurial", and commits to outcomes no matter the effort required. Troy has a tremendous amount of operational and project management experience, building and executing SOPs, and managing client relationships."

    -Brant Cooper

    CEO @ Moves The Needle

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