More CPG clients. Without chasing them.
We run the outbound that books warm meetings with the CPG brands looking for a 3PL like yours.
Growth needs more than referrals
For years, referrals, repeat business, and word of mouth kept the warehouse full. That still brings in work, just not at the rate of growth you want. Adding new CPG accounts now takes steady outbound, and outbound is a full job on top of running your operation.
Warm CPG meetings, booked for you
Road to Rev is an outbound sales team built for 3PLs. We handle the prospecting, the outreach, and the follow-up, and we put warm meetings with CPG decision-makers on your calendar.
Targeted lists - Verified contacts at CPG brands that match the products, order volume, and channels you handle best, refreshed so your rep is always working fresh accounts.
Multichannel outreach - Cold email, LinkedIn, and live calls, coordinated so your name reaches the right person more than once instead of getting lost in a single touch.
Held meetings - Qualified conversations booked on your calendar. If a prospect no-shows, you don't pay for it.
Live reporting - Your own dashboard and a dedicated Slack channel, so you see every call, meeting, and result as it happens.
CPG insiders, not a generalist agency
Most lead gen agencies hand your account to an offshore rep who books meetings for software companies and roofing contractors in the same afternoon. Our US-based reps know how a brand decides who it trusts with its product.
We speak the language your buyers speak, minimum order quantities, peak-season readiness, order accuracy, retail velocity, so the person who picks up the phone is talking to someone who gets their world. That turns into more conversations that turn into paying clients for your fulfillment business.
We deliver results
“I really enjoyed working with Troy, from the intro call all the way to the project deliverables. He was very clear with his communications, efficient, and informative! Best of all, we saw results immediately and are still seeing the results from his work. Anyone starting, leading, and growing a company can certainly find value in working with Road to Rev.”
- Wesley, Co-Founder @ Benevolent Bakery
How we work
1. Discovery call - We learn your business, the CPG brands you want, and where your best-fit accounts sit.
2. System build - Lists, messaging, and call cadences set up and live in two weeks.
3. Outbound execution - Warm conversations land on your calendar while you run your 3PL.
Troy, Founder of Road to Rev
Note from the founder
I started Road to Rev after building and selling my own CPG brand. I spent years on the other side of the table, choosing the partners who would handle my product, so I know what makes a brand trust a 3PL and what makes them tune a pitch out. That lens shapes every conversation we start on your behalf. We reach CPG brands the way someone who has sat in their seat knows works, not the way an outsider assumes.
Investment
Engagements run on a monthly retainer plus a per-meeting performance component, scaled to your outbound volume and growth goals. Every tier includes a dedicated sales rep, multichannel outreach, list building, and a live reporting dashboard. We'll walk through the right fit for your 3PL on the call.
Questions 3PLs ask
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We work only with service businesses selling to CPG brands, the outreach is multichannel rather than call-only, and the whole thing is built by people who have been on the brand side. You get a rep who knows your buyer, not a generalist learning your industry on your dime.
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You don't pay for it. The performance component covers held meetings, so a prospect who books and bails costs you nothing.
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Two weeks from your start date to live outreach.
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A US-based dedicated rep who knows the CPG and logistics world, backed by a system that handles list building, sequencing, and deliverability so the rep's time goes to live conversations.
Let's fill your calendar.
Twenty minutes to see how it would work for your 3PL.
© Road to Rev llc
roadtorev.com
Austin, TX